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Full-time degree English

M.A. Strategic Sports Management

Shape the future in the sports business with a program that opens doors to many areas of the sports industry, complemented by an integrated semester abroad, exciting internships, and AACSB accreditation.

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Master's in Sports Management at a glance

Standard period of study

3 semester plus 1 semester master thesis

Semester start

September (fall term)

Study types

Full-time on campus or in Distance Learning

足球即时比分

Berlin

Degree

Master of Arts (M.A.)

Accreditations

AACSB, FIBAA, German Accreditation Council

Semester abroad

One compulsory integrated?at a partner university abroad

Practical experience

12 weeks of internship, workshops, excursions

Language

100 % in English

Double Degree

Optionally, get a second master's degree?from a partner university

Admission requirements

A Bachelor's that includes at least 30 ECTS in the field of business sciences. Alternatively, the Pre-Master enables you to gain missing ECTS.

View all entry requirements

Tuition fees

See tuition fees and discounts

More key facts

You can still apply for fall term 2025

If you want to start your studies at ISM in the winter semester 2025, you can still apply if you do not require a study visa. Contact our?study advisors?if you have questions that you need answered fast or apply directly online below.

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Request info flyers

Download the information material free of charge. We can also send it to you by post on request.

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Contact the study advisors

Our study advisors answer your questions about ISM, programs, applications, and financing.

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Applying to ISM

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Master's in Sports Management

Shape the future in the sports business

With the Sports Management Master's program, you train yourself for?taking on management positions in the sports sector, a global growth market with above-average growth potential.

The basis of this practice-oriented Master's in sports is providing a?sound theoretical management basis, followed by?its practical application to the sports industry. A focus point of the sports management master's program is on the?global future topics in sports such as strategic and practical subject areas. These include foremost leadership, digitalization, sustainability, integrative management, health and tourism, as well as consulting.

By acquiring management-specific knowledge as well as future- and practice-oriented skills, you are best prepared for?the current and future trends and challenges in the sports business.

This lays the foundation for a successful?career in sports organizations?(professional sports, sport federations, sports clubs), sporting goods and sports equipment manufacturers, marketing and communications agencies, management consultancies, health insurance companies and hospitals, public sports administrations, sports facility operators, (sports) event agencies, (sports) travel providers and (sports) destinations, as well as sports media.

To the program content

Basic know-how: business strategies in sports, strategic sports marketing
Specific expertise: sustainability and digitalization in sport
Career options: management of sports professional organizations, sporting goods industry

Master Fast Track:
In the fast lane

Get your Master's degree in 3 semesters (90 ECTS). Prerequisite: previous degree with 210 ECTS or professional experience/pre-master's degree. Decide before starting your studies – more info via study advisors.

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Bring a friend &
secure 500 euro

Take advantage of the ISM “Bring a friend” program. Share our study offer with friends and earn up to 500 euros if you recommend them to us! If you're interested to know more, simply This email address is being protected from spambots. You need JavaScript enabled to view it..

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足球即时比分 AACSB accreditation for ISM

Only around 6% of business schools worldwide are AACSB-accredited – an internationally recognized mark of quality for excellence in teaching, research, and social impact.

This master’s program in strategic sports management meets current demand with an international focus, practical relevance, and strong problem-solving skills. Expert lecturers, partnerships with sports organizations, and interdisciplinary projects ensure topicality and real-world application.

Prof. Dr. Alexander Hodeck, Director of Studies Master of Strategic Sports Management (English trail)

Integrated semester abroad at a partner university
足球即时比分 Double Degree option possible
Fast Track option with graduation in only 3 semesters

足球即时比分 experience in the sports management Master program

Integrated in the Sports Management Master is a semester abroad at one of our 190 partner universities with elective courses depending on your individual study focus. You can either opt for supplementary content from Sports Management (specific) or for a specialization in Marketing and Management (general).

During your semester abroad

you will deepen your sports management knowledge in an international context,
perfect your foreign language skills in the country you'll study abroad
get to know intercultural peculiarities, and
have the opportunity to complete a second international degree (Double Degree) at a partner university.

Learn more about the semester abroad

How can I apply for the Master's in Sports?

The Strategic Sports Management Master's program at ISM is?not subject to a Numerus Clausus (NC)?admission restriction. Instead, there is an internal admission test at the university that assesses your motivation, your skills and your personality.?All Bachelor graduates who are interested in sports can apply; in-depth knowledge of sports management is?not mandatory.

As part of the admission process, ISM conducts an online interview in which we will assess your motivation, personality and your abilities. Also, we ask you to submit certain document and prepare a short presentation in advance.

We invite you to send all your available documents first for a free?fast-check of your application?via a study advisor and then apply online for the admission test.

More info about the application

Bachelor's degree (at least 180 ECTS)
Application documents (transcript of records, bachelor's degree, English proof, etc.)
Successful participation in online admission process

Where can I study the Master's in Sports?

Berlin Campus

Opened in 2019, ISM university Berlin campus is centrally located in Berlin Sch?neberg. It offers modern seminar and common rooms, a lounge, and a rooftop terrace — ideal for creative learning in the heart of Germany's exciting capital.

To the Berlin Campus

Distance Learning

ISM Distance Learning offers you Master programs characterized by innovative, multimedia learning materials, individual support, and a modular structure for the content.

More Infos

Questions about studying?
Contact us!

Whether via WhatsApp, in a consultation, by email to This email address is being protected from spambots. You need JavaScript enabled to view it., or via our chatbot, we are happy to answer your questions at any time.
Or simply drop by the campus on Wednesdays from 2:00 p.m. to 4:00 p.m. without registering and get to know ISM.

Feel free to send us a message from Monday to Friday. We are available on weekdays from 10:00 a.m. to 3:00 p.m. (CET).

WhatsApp Chat

Request a consultation

Our student advisors are happy to answer all your questions about the ISM and our programs as well as financing options in a personal online appointment.

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Your Master Study Advisors

Antonia Rudi

Campus Dortmund

Christopher Pereira
+49 231.97 51 39-43
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Campus Frankfurt/Main

Yosra Salah
+49 69.66 05 93 67-49
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Michaela Feldman

Campus Stuttgart

Antonio Luna
+49 711.51 89 62-243
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Nina Weidemann

Campus Munich

Nina Weidemann
+49 89.2 00 03 50-42
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Florian Dorste

Campus Cologne

Ioulia Aslanidou
+49 221.27 09 95-54
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Jana Gripshoefer

Campus Hamburg

Jana Gripsh?fer
+49 40.3 19 93 39-42
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Sindy Schulz

Campus Berlin

Sindy Rode
+49 30.3 15 19 35-175
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FAQ – Master's in Sports Management

Where can I study the Sports Management Masters program?

You can study the Master Strategic Sports Management in the German capital city Berlin (in English)?as well as in?Dortmund?in German.

Given the economic and global importance of the sports industry, there is be a strong need for well-trained sports managers. The Master's in Sports Management program at ISM equips you with all the skills and abilities required for a career in national and international sports management.

So what are you waiting for? Start your sports management degree at ISM now!

What career opportunities does studying sports management offer you?

Graduates with a master's degree in sports management have access to a wide range of career opportunities, including positions in sports marketing, event management, sports law, sports organizations and associations, and sports media. The demand for qualified professionals in these areas of sports management is growing steadily.