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Full-time degree English

M.A. Luxury, Sales and Fashion Management

Live out your fascination with fashion brands and reach the top in style by defining fashion and luxury companies' strategies. Enjoy a semester abroad and? internships in an internationally AACSB-accredited program.

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The Master Degree in Fashion Management at a glance

Standard period of study

3 semester plus 1 semester master thesis

Semester start

September (fall term)

Study types

Full-time on campus or in Distance Learning

足球即时比分

Munich, Berlin

Degree

Master of Arts (M.A.)

Accreditations

AACSB, FIBAA, German Accreditation Council

Semester abroad

One compulsory integrated at a partner university abroad

Practical experience

12 weeks compulsory internship, workshops, excursions

Language

100 % in English

Double Degree

Optionally, get a second master's degree?from a partner university

Admission requirements

First degree in Economics or - alternatively - 30 ECTS points in the field of business sciences.

View all entry requirements

Tuition fees

See tuition fees and discounts

More key facts

Degree

Master of Arts (M.A.) in Fashion Management

Accreditations

AACSB, FIBAA, German Accreditation Council

Semester abroad

One integrated?at a partner university abroad

Practical experience

12 weeks compulsory internship, workshops, excursions

Language

100 % in English

Double Degree

Optionally, get a second degree?from a partner university

Admission requirements

First degree in economics or, alternatively, 30 ECTS points in the field of business sciences.

View all entry requirements

Tuition fees

See tuition fees and discounts

Request info flyers

Download the information material free of charge. We can also send it to you by post on request.

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Contact the study advisors

Our study advisors answer your questions about ISM, programs, applications, and financing.

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Applying to ISM

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Fashion Business Management Master's

Best equipped for the luxury and consumer goods industries

The Master in Luxury and Fashion Management combines core business management knowledge with different focal points, which qualifies students for?future careers in marketing, branding, international trade, purchasing?or?sales in the luxury and consumer goods industries.

As an university of applied sciences, the majority of the lecturers at ISM are practitioners with comprehensive practical experience and some work in companies such as?Montblanc, Hugo Boss or Procter & Gamble. In addition to?projects with companies and study excursions, the Master in Fashion Management also includes a twelve-week?internship period to enable you to gather as much practical work experiences as possible.

This fashion business management master’s program equips you with all the leadership and strategic skills tailored to the luxury and retail industries.

To the program content

Basic know-how: consumer behavior, trademark law
Specialized expertise: digital luxury, development of new luxury models
Possible career fields: brand management, management of boutiques, trend scouting, marketing

ISM students during a study project at Armani

#In the middle of practice

足球即时比分 to Armani!

All unique pieces: The trousers in S, the suit in M or the jacket in L - each piece is available exactly once in the Armani store on Düsseldorf's K?nigsallee. But the location of the shops and availability are only two characteristics of exclusivity. In a conversation with store manager Evangelos Tsangos, the master students of Luxury and Fashion Management got a picture of the Armani philosophy, the concept of the stores and the collections of one of the most famous luxury brands in the world.

Master Fast Track:
In the fast lane

Get your Master's degree in 3 semesters (90 ECTS). Prerequisite: previous degree with 210 ECTS or professional experience/pre-master's degree. Decide before starting your studies – more info via study advisors.

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Bring a friend &
secure 500 euro

Take advantage of the ISM “Bring a friend” program. Share our study offer with friends and earn up to 500 euros if you recommend them to us! If you're interested to know more, simply This email address is being protected from spambots. You need JavaScript enabled to view it..

Refer a friend now

足球即时比分 AACSB accreditation for ISM

Only around 6% of business schools worldwide are AACSB-accredited – an internationally recognized mark of quality for excellence in teaching, research, and social impact.

Franziska, ISM alumna in luxury sales and fashion management

#In the middle of practice

Success spotlight: Alumna in fashion management

"Personally, the Master's in Luxury, Fashion and Sales Management at ISM Munich helped me understand the luxury sectors of Kering, Richemont and LVMH much better. The practice-oriented lectures and case studies gave me unique insights into the working methods of these companies. Together with my semester abroad in Paris, this was the ideal springboard for my career in the luxury segment", said ISM alumna Franziska Scheuerle.

Integrated semester abroad at a partner university
Double Degree option possible
Optionally, graduation in only 3 semesters (Fast Track)

Discover international trends in fashion business management

In addition to practical relevance, internationality plays a crucial role in the Fashion Management master. Your studies in fashion and luxury management will include

a semester abroad at one of around 190 partner universities - e.g. in the fashion hotspots Paris, Milano, London or New York,
on request, a second international degree (Double Degree) at a partner university and
an intensive training of your language skills.

Learn more about the semester abroad

ISM students during their semester abroad in Madrid

#On the move internationally

Hallo from China's largest city, Shanghai

As a fashion management student, Christina Exner did not choose a typical fashion capital like Paris or London for her semester abroad, but Shanghai. "I was particularly attracted by the idea of experiencing a completely new culture and finding my place in a global metropolis alongside 25 million other people." One of the many highlights for Christina was a visit to the Shanghai Fashion Week.

How can I apply for the Master in Fashion Management?

The ISM Master of Luxury, Sales and Fashion Management is?not restricted by a “Numerus Clausus” (NC). Instead, there is an internal admission process of the university, which tests your motivation to study, your abilities and your personality.

The online admission process consists of submitting the application documents, preparing a?short case study presentation?and an?online interview with the program director. We invite you to send your documents for a fast check of your application to a study advisor and then appy for an online admission.

More info about the application

Bachelor's degree (at least 180 ECTS)
Application documents (transcript of records, bachelor's degree, English proof, etc.)
Successful participation in online admission process

Where can I study the Master in Fashion Management?

Munich
Berlin
Distance Learning

Munich Campus

ISM Munich opened its doors in 2009 and is centrally located on Karlstra?e, not far from the main train station. Munich is the German economic and cultural metropolis that offers a high quality of life and a wide range of business and leisure activities.

To the Munich Campus

ISM university of applied sciences in Berlin

Berlin Campus

Opened in 2019, the ISM Berlin campus is centrally located in Berlin Sch?neberg, a beloved area busting wth creativity and style. It offers modern seminar rooms, a lounge, and a spectacular rooftop terrace — ideal for creative learning in the heart of Germany's fashion capital, Berlin.

To the Berlin Campus

Distance Learning

ISM Distance Learning Master's offers you multimedia learning materials, individual support via study coaches, and a modular structure allowing flexibility. After the Digital Marketing Master’s, you will understand how customers use these digital channels to make purchasing decisions and know the underlying psychological mechanisms that are triggered in the digital environment.

More info

Munich

Munich Campus

was opened in 2009 and is centrally located on Karlstra?e, not far from the main train station. Munich is an economic and cultural metropolis that offers a high quality of life and a wide range of leisure activities.

To the Munich Campus

Berlin

Berlin Campus

Opened in 2019, it is centrally located in Sch?neberg. It offers modern seminar and common rooms, a lounge, and a roof terrace—ideal for creative learning in the heart of the capital.

To the Berlin Campus

Distance Learning

ISM Distance Learning offers you innovative, multimedia learning materials, individual support, and a modular structure for the content.

Mehr Infos

#Springboard to your career

Passion for fashion turned into a career

"There is a lot of room for new ideas in my job. I am independently responsible for the support and further development of the blog. I work on the planning, implementation and evaluation of all trade marketing measures and support the PR activities." During her fashion management studies, Nadine was able to gain her first practical experience and expand her network through internships and working student jobs. "The studies were the perfect mix of theory and practice, so I was well prepared for my career start."

Rolf Sigmund, former Managing Director, L'Oréal Germany GmbH

For us, contact with universities is a fundamental pillar of successful personnel marketing. Through direct contact with ISM students in the form of lectures, we were able to position L'Oréal as an attractive employer brand and find out what potential employees associate with us as an employer. This has improved the levers that determine the attractiveness of employers within the target groups of students and graduates.

Rolf Sigmund, former Managing Director, L'Oréal Germany GmbH

Questions about studying?
Contact us!

Whether via WhatsApp, in a consultation, by email to This email address is being protected from spambots. You need JavaScript enabled to view it., or via our chatbot, we are happy to answer your questions at any time.
Or simply drop by the campus on Wednesdays from 2:00 p.m. to 4:00 p.m. without registering and get to know ISM.

Feel free to send us a message from Monday to Friday. We are available on weekdays from 10:00 a.m. to 3:00 p.m. (CET).

WhatsApp Chat

Request a consultation

Our student advisors are happy to answer all your questions about the ISM and our programs as well as financing options in a personal online appointment.

Request a consultation

Your Master Study Advisors

Antonia Rudi

Campus Dortmund

Christopher Pereira
+49 231.97 51 39-43
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Campus Frankfurt/Main

Yosra Salah
+49 69.66 05 93 67-49
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Michaela Feldman

Campus Stuttgart

Antonio Luna
+49 711.51 89 62-243
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Nina Weidemann

Campus Munich

Nina Weidemann
+49 89.2 00 03 50-42
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Florian Dorste

Campus Cologne

Ioulia Aslanidou
+49 221.27 09 95-54
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Jana Gripshoefer

Campus Hamburg

Jana Gripsh?fer
+49 40.3 19 93 39-42
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Sindy Schulz

Campus Berlin

Sindy Rode
+49 30.3 15 19 35-175
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FAQ – Master in Fashion Management

Why pursue a Fashion Management Master degree?

Pursuing a fashion business management Master's is a strategic decision for anyone looking to thrive in the evolving fashion and luxury industry.?

Here's why it's especially relevant now:

Chance to shape fashion industry trends
Fashion sector is rapidly evolving—digitalization, sustainability, and innovation are reshaping the luxury and fashion landscape. A master’s in fashion management prepares you to lead this change.
Focus on sustainability
Learn how to integrate ethical practices and sustainable strategies is now essential in modern fashion careers.
Earn digital & e-commerce expertise
You'll learn to master tools like data analytics, AI, and digital marketing to thrive in the fast-growing online fashion space.
Develop global business skills
Gain international market insights and cultural fluency to work across borders in a globalized industry.
Learn creative thinking
Combine business concepts with creative flair—ideal for roles in branding, merchandising, and product development.
Accelerate your career
With a degree in fashion management, you'll stand out in a competitive job market with advanced knowledge and specialized skills in fashion management.
Benefit from valuable industry connections
Benefit from extensive internships, guest speakers, and networking opportunities with brands and ISM alumni.

Why earn your fashion management degree in Germany, in Berlin or Munich?

Studying for a fashion management degree in Germany, especially in metropolis cities like?Berlin?or?Munich, can be really beneficial. Germany is a global fashion hub – it's got a strong economy, innovative design scene and rich cultural history.

Berlin's?a real creative hotspot, with loads of innovation and sustainability in fashion, while?Munich?has got a great blend of tradition and luxury fashion, with loads of opportunities in both established and emerging brands. The two cities offer great opportunities for getting into top-tier education, meeting industry pros and even internships with some of the best fashion companies.

What are the fashion business management career options?

The fashion industry is colorful, diverse and offers you numerous fields of application after your master's degree in fashion management. In addition to creative designs, fashion requires above all experts in customer behavior, customer expectation and trade processes. As a fashion manager, for example, you will be responsible for the marketing of brands and designs, and as a retail manager you will be responsible for managing branches and stores. You can decide for yourself in which area you want to work after your studies by choosing individual specializations such as brand communication, supply chain management, digital marketing or market and consumer psychology.

After graduation, you will be a versatile specialist and manager for?powerful fashion brands and companies. You can start your career thanks to your profound know-how in business administration and specialist knowledge in many areas of fashion and consumer goods, such as:

Brand management, product development or product management
Trend scouting (international fashion and lifestyle trends)
Store management marketing and e-commerce
Merchandising
Procurement
Logistics, etc.

After graduation, you will find job opportunities in the fashion business that match your acquired skills at manufacturers, retail companies or agencies. Typical jobs include fashion manager, product manager, sales manager, store manager, marketing manager, digital manager, and social media manager, etc.

What support does ISM offer Master of Fashion Management students?

ISM offers comprehensive support from a dedicated team of study advisors, lecturers and student support services like study coaches and 足球即时比分 Office. In addition, there are various offers such as Career Center, Alumni network and various networking events to support students in their personal and professional development. Also international students get support bevore arriving in Germany to make sure they have a smooth start and have access to information relevant to visa, finding accommodation, language courses, etc.