Learn innovative marketing strategies and set the course for leadership in marketing management, with an integrated semester abroad and internships in an internationally AACSB-accredited program.
The strategic role of marketing management has become more crucial to the profitable operation and growth of businesses in recent years. In the Marketing Management Master you will learn how to stringently derive marketing strategies from the findings of market research and the specifications of company management, and to plan, implement and control them in a targeted manner.
In just 4 semesters you'll acquire the tools and strategies you need to succeed in any strategic marketing or corporate communication position or to operate in cross-functional teams. The program covers multiple subject areas under the umbrella of marketing management and offers comprehensive insight into subjects like?communications, sales and digital marketing, public relations, consumer behavior or data-driven market research.
The Master's degree in Strategic Marketing includes?practice-oriented courses, an integrated?12-week internship, a semester abroad and a?market research project?to help you develop your marketing-related and problem-solving skills.
Specific expertise: digital marketing & e-commerce, public relations
Possible career fields: Brand Manager, Marketing Manager, Content Marketing Specialist
Master Info Session
Join our Online Info Session
Interested to pursue a Master's program in Germany and you have questions about the curriculum, application process, deadlines or the tuition fees and financing? Then join us for the upcoming Online Info Session on December 11th.
Get your Master's degree in 3 semesters (90 ECTS). Prerequisite: previous degree with 210 ECTS or professional experience/pre-master's degree. Decide before starting your studies – more info via study advisors.
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Only around 6% of business schools worldwide are AACSB-accredited – an internationally recognized mark of quality for excellence in teaching, research, and social impact.
#In the middle of practice
Marketing, e-commerce & social media: internship at Milupa
At Milupa, everything revolves around the baby and the healthy nutrition of child and mother. ISM alumni Ena Banovic immersed herself in this world of milk formula, baby food and nutritional supplements for a three-month internship during her studies. ?It gave me a profound and contrasting insight into the professional world and the complex structures of trade marketing“, she sums the experience up. “Especially the different tasks and the support of the online marketing field made the internship very varied and diverse.”
Integrated semester abroad at a partner university
足球即时比分 Double Degree option possible
Fast Track option - graduation in only 3 semesters
Learn country-specific marketing strategies
足球即时比分ity is an important keyword in the marketing postgraduate program. Therefore, the Master in Strategic Marketing Management
is studied?100% in English,
includes an?integrated semester abroad?at one of our?190+ partner universities, and
provides the opportunity to complete a?second international degree?(Double Degree) at a partner university.
You will deepen your subject-specific knowledge and get to know the?intercultural peculiarities?of the chosen cultural area. At the same time, you will perfect your?language skills.
Lena Nagel decided to spend a semester abroad at the USB Stellenbosch in Cape Town, mainly due to academic reasons. "The university has an excellent reputation and is one of the two top business schools in South Africa. In addition, the country attracted me greatly, she says. The 26 year-old gathered plenty of positive impressions in her luggage before returning to Germany and now goes through the world with a more open-minded attitude.
How can I apply for the Master in Marketing Management?
In order to study marketing management at ISM, our university conducts an internal online admission process in order to test your personality, motivation and skills. The Starategic Marketing Management Master is not restricted by a “Numerus Clausus” (NC), so your overall skills count more than your previous grades. The admission test consists of preparing a case study presentation in advance and an online interview with the program director.
If interested to apply, we invite you to send your documents for a fast check of your application by a study advisor and then appy for an online admission test.
Application documents (transcript of records, bachelor's degree, English proof, CV, motivation letter, etc.)
Successful participation in online admission process
Where can I study the Master in Marketing Management?
Munich
Berlin
Dortmund
Distance Learning
Munich Campus
ISM Munich opened its doors in 2009 and is centrally located on Karlstra?e, not far from the main train station. Munich is the German economic and cultural metropolis that offers a high quality of life and a wide range of business and leisure activities.
Opened in 2019, ISM university Berlin campus is centrally located in Berlin Sch?neberg. It offers modern seminar and common rooms, a lounge, and a rooftop terrace — ideal for creative learning in the heart of Germany's exciting capital.
was opened in 2009 and is centrally located on Karlstra?e, not far from the main train station. Munich is an economic and cultural metropolis that offers a high quality of life and a wide range of leisure activities.
Opened in 2019, it is centrally located in Sch?neberg. It offers modern seminar and common rooms, a lounge, and a roof terrace—ideal for creative learning in the heart of the capital.
