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Full-time degree English

M.A. Strategic Marketing Management

Learn innovative marketing strategies and set the course for leadership in marketing management, with an integrated semester abroad and internships in an internationally AACSB-accredited program.

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Master of Marketing Management at a glance

Standard period of study

3 semester plus 1 semester master thesis

Semester start

September (fall term)

Study types

Full-time on campus or in Distance Learning

足球即时比分

Dortmund, Munich, Berlin

Degree

Master of Arts (M.A.)

Accreditations

AACSB, FIBAA, German Accreditation Council

Semester abroad

One compulsory integrated at a partner university abroad

Practical experience

12 weeks compulsory internship, workshops, excursions

Language

100 % in English

Double Degree

Optionally, get a second master's degree?from a partner university

Admission requirements

30 ECTS points in business, communications and/or media studies, social sciences and/or psychology. View all entry requirements

Tuition fees

See tuition fees and discounts.

More key facts

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Download the information material free of charge. We can also send it to you by post on request.

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Contact the study advisors

Our study advisors answer your questions about ISM, programs, applications, and financing.

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Applying to ISM

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Master's degree in strategic marketing

Your qualification as a marketing expert

The strategic role of marketing management has become more crucial to the profitable operation and growth of businesses in recent years. In the Marketing Management Master you will learn how to stringently derive marketing strategies from the findings of market research and the specifications of company management, and to plan, implement and control them in a targeted manner.

In just 4 semesters you'll acquire the tools and strategies you need to succeed in any strategic marketing or corporate communication position or to operate in cross-functional teams. The program covers multiple subject areas under the umbrella of marketing management and offers comprehensive insight into subjects like?communications, sales and digital marketing, public relations, consumer behavior or data-driven market research.

The Master's degree in Strategic Marketing includes?practice-oriented courses, an integrated?12-week internship, a semester abroad and a?market research project?to help you develop your marketing-related and problem-solving skills.

To the program content

Basic know-how: marketing strategies, marketing planning
Specific expertise: digital marketing & e-commerce, public relations
Possible career fields: Brand Manager, Marketing Manager, Content Marketing Specialist

Master Fast Track:
In the fast lane

Get your Master's degree in 3 semesters (90 ECTS). Prerequisite: previous degree with 210 ECTS or professional experience/pre-master's degree. Decide before starting your studies – more info via study advisors.

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Bring a friend &
secure 500 euro

Take advantage of the ISM “Bring a friend” program. Share our study offer with friends and earn up to 500 euros if you recommend them to us! If you're interested to know more, simply This email address is being protected from spambots. You need JavaScript enabled to view it..

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足球即时比分 AACSB accreditation for ISM

Only around 6% of business schools worldwide are AACSB-accredited – an internationally recognized mark of quality for excellence in teaching, research, and social impact.

ISM students in a company project with Philips

#In the middle of practice

Marketing, e-commerce & social media: internship at Milupa

At Milupa, everything revolves around the baby and the healthy nutrition of child and mother. ISM alumni Ena Banovic immersed herself in this world of milk formula, baby food and nutritional supplements for a three-month internship during her studies. ?It gave me a profound and contrasting insight into the professional world and the complex structures of trade marketing“, she sums the experience up. “Especially the different tasks and the support of the online marketing field made the internship very varied and diverse.”

Integrated semester abroad at a partner university
足球即时比分 Double Degree option possible
Fast Track option - graduation in only 3 semesters

Learn country-specific marketing strategies

足球即时比分ity is an important keyword in the marketing postgraduate program. Therefore, the Master in Strategic Marketing Management

is studied?100% in English,
includes an?integrated semester abroad?at one of our?190+ partner universities, and
provides the opportunity to complete a?second international degree?(Double Degree) at a partner university.

You will deepen your subject-specific knowledge and get to know the?intercultural peculiarities?of the chosen cultural area. At the same time, you will perfect your?language skills.

Learn more about the semester abroad

Marketing student reports on her semester abroad in South Africa

#On the move internationally

Positive impressions in her luggage

Lena Nagel decided to spend a semester abroad at the USB Stellenbosch in Cape Town, mainly due to academic reasons. "The university has an excellent reputation and is one of the two top business schools in South Africa. In addition, the country attracted me greatly, she says. The 26 year-old gathered plenty of positive impressions in her luggage before returning to Germany and now goes through the world with a more open-minded attitude.

How can I apply for the Master in Marketing Management?

In order to study marketing management at ISM, our university conducts an internal online admission process in order to test your personality, motivation and skills. The Starategic Marketing Management Master is not restricted by a “Numerus Clausus” (NC), so your overall skills count more than your previous grades. The admission test consists of preparing a case study presentation in advance and an online interview with the program director.

If interested to apply, we invite you to send your documents for a fast check of your application by a study advisor and then appy for an online admission test.

More info about the application

Bachelor's degree (at least 180 ECTS)
Application documents (transcript of records, bachelor's degree, English proof, CV, motivation letter, etc.)
Successful participation in online admission process

Where can I study the Master in Marketing Management?

Munich
Berlin
Dortmund
Distance Learning

Munich Campus

ISM Munich opened its doors in 2009 and is centrally located on Karlstra?e, not far from the main train station. Munich is the German economic and cultural metropolis that offers a high quality of life and a wide range of business and leisure activities.

To the Munich Campus

ISM university of applied sciences in Berlin

Berlin Campus

Opened in 2019, ISM university Berlin campus is centrally located in Berlin Sch?neberg. It offers modern seminar and common rooms, a lounge, and a rooftop terrace — ideal for creative learning in the heart of Germany's exciting capital.

To the Berlin Campus

Dortmund Campus

Largest ISM campus, founded in 1990. Centrally located in Dortmund's Technology Park, 10 minutes from the city center.

To the Dortmund Campus

Distance Learning

ISM Distance Learning offers you innovative, multimedia learning materials, individual support, and a modular structure for the content.

More Infos

Dortmund

Dortmund Campus

Largest ISM campus, founded in 1990. Centrally located in Dortmund's Technology Park, 10 minutes from the city center.

To the Dortmund Campus

Munich

Munich Campus

was opened in 2009 and is centrally located on Karlstra?e, not far from the main train station. Munich is an economic and cultural metropolis that offers a high quality of life and a wide range of leisure activities.

To the Munich Campus

Berlin

Berlin Campus

Opened in 2019, it is centrally located in Sch?neberg. It offers modern seminar and common rooms, a lounge, and a roof terrace—ideal for creative learning in the heart of the capital.

To the Berlin Campus

Distance Learning

ISM Distance Learning offers you innovative, multimedia learning materials, individual support, and a modular structure for the content.

More Infos

#Kick-start your career

With an ISM Master's degree to Audi Marketing

After completing her studies, she went for her dream job: For Stefanie Hauber, her career dream has become reality. The ISM graduate entered product marketing at Audi AG immediately after completing her Master's degree in Strategic Marketing Management. She is responsible for Audi‘s A8-series strategy and the creation of marketing concepts. "Especially the many interfaces to other departments and business areas make my job incredibly exciting," reports Stefanie.

As one of the leading private universities, ISM promises to be an attractive place to teach and to spend time abroad. As a former student and current lecturer, however, I am thrilled by the intensive exchange with experts from the business world, from which students in Master Strategic Marketing Management in particular benefit when they start their careers.

Raphael Brinkert, Managing Director Jung von Matt/sports

Questions about studying?
Contact us!

Whether via WhatsApp, in a consultation, by email to This email address is being protected from spambots. You need JavaScript enabled to view it., or via our chatbot, we are happy to answer your questions at any time.
Or simply drop by the campus on Wednesdays from 2:00 p.m. to 4:00 p.m. without registering and get to know ISM.

Feel free to send us a message from Monday to Friday. We are available on weekdays from 10:00 a.m. to 3:00 p.m. (CET).

WhatsApp Chat

Request a consultation

Our student advisors are happy to answer all your questions about the ISM and our programs as well as financing options in a personal online appointment.

Request a consultation

Your Master Study Advisors

Antonia Rudi

Campus Dortmund

Christopher Pereira
+49 231.97 51 39-43
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Campus Frankfurt/Main

Yosra Salah
+49 69.66 05 93 67-49
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Michaela Feldman

Campus Stuttgart

Antonio Luna
+49 711.51 89 62-243
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Nina Weidemann

Campus Munich

Nina Weidemann
+49 89.2 00 03 50-42
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Florian Dorste

Campus Cologne

Ioulia Aslanidou
+49 221.27 09 95-54
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Jana Gripshoefer

Campus Hamburg

Jana Gripsh?fer
+49 40.3 19 93 39-42
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Sindy Schulz

Campus Berlin

Sindy Rode
+49 30.3 15 19 35-175
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FAQ – Master in Marketing Management

Why pursue a Master's degree in Marketing?

Gain an international perspective: The Master’s degree in Marketing equips you with fresh insights and innovative strategies for navigating today’s international business landscape.
Develop interdisciplinary skills: Build a strong foundation across key areas including strategic marketing, digital marketing, communication, performance analysis, and intercultural management. These versatile skills are in high demand across industries worldwide.
Diverse career opportunities: Whether you aim to work in brand management, market research, or digital strategy, this Master’s degree in marketing opens doors to leadership roles in global corporations and agile startups alike.
Global network: opportunity to build up an international network. You will meet fellow students from different countries and cultures, which will strengthen your intercultural skills and provide you with valuable contacts for the future.

What career opportunities do I have after graduation of the Marketing Master degree?

This full-time on-campus degree prepares you optimally for a career as marketing manager, digital marketing or in a general strategic management position.?

The ISM Master in Marketing Management covers various topics, including market analysis, brand management, digital marketing strategies and international marketing. Master's students learn to make strategic decisions and develop marketing concepts that are tailored to the needs of the target groups. During your studies you will benefit from intensive exchange with experts from the marketing communications world and conduct your own projects and marketing case-studies, which will increase your career outcome after graduation.

As a strategic marketing graduate, you can pursue a wide range of careers such as brand manager, market research analyst, digital marketing strategist, product manager, or communications consultant in both international corporations and innovative startups.

What are the advantages of studying marketing at ISM?

High quality education: first-class teaching, internationally AACSB-accredited and with unlimited state accreditation (FIBAA).
Strong internationality: students of 84 nationalities. 30% international students.
Personal teaching atmosphere: study in small learning groups and learn from the best.
Close to practice: 56 international & guest lecturers from the business world.
Network: of more than 190 partner universities to choose for your semester(s) abroad.
Future-oriented: With our study programs, you are ready for the working world of tomorrow.

What support does ISM offer to students of the marketing master in Germany?

ISM offers comprehensive support from a dedicated team of lecturers and study advisors. In addition, there are various offers such as support in selecting and appying for a semester abroad by the?足球即时比分 Office, with internship selection and career counseling by the?Career Center, and networking events with peers and alumni (by?Alumni Services) to help you with your professional development.

What career opportunities do marketing management graduates have?