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Full-time degree English

M.A. Digital Marketing

The program opens up diverse career paths in digital marketing management and helps you become a true digital marketing expert, with integrated semesters abroad and internships, all AACSB accredited.

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students of the Digital Marketing Master

Master in Digital Marketing at a glance

Standard period of study

3 semester plus 1 semester master thesis

Semester start

September (fall term)
Tip: Apply until July 15 if you required a study visa.

Study types

Full-time on campus or in Distance Learning

Campus

Berlin

Degree

Master of Arts (M.A.)

Accreditations

AACSB, FIBAA, German Accreditation Council

Semester abroad

One compulsory integrated at a partner university abroad

Practical experience

12 weeks compulsory internship, workshops, excursions

Language

100 % in English

Double Degree

Get a?second master's degree?from a partner university

Admission requirements

Degree in economics with 180 ECTS or at least 30 ECTS credits from the subjects: economics, marketing, PR or market research. View all entry requirements

Tuition fees

See tuition fees and discounts

More key facts

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Download the information material free of charge. We can also send it to you by post on request.

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Contact the study advisors

Our study advisors answer your questions about ISM, programs, applications, and financing.

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Applying to ISM

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Master in Digital Marketing

Where online marketing managers are shaped

Changing consumer behavior and new trends such as messenger services and audio marketing - the?online marketing world is shifting rapidly. The ISM Master in Digital Marketing prepares you specifically for this new world. You will learn how to?draft digital marketing strategies, plan?cross-media online campaigns, use?marketing analytics?to derive suitable measures from large data sets, and use?new online marketing tools?such as chatbots, voice search, AI or podcasts.

During your studies you will benefit from?intensive exchange with digital experts?from the online marketing world and conduct your own projects and digital marketer case-studies. The Master in Digital Marketing includes?practice-oriented courses, an integrated?12-week?internship?and an extensive?market research project?to help you develop your marketing-related entrepreneurial and analytical skills.

The?real-life case-studies,?study excursions and internships offer you extensive opportunities to gain hands-on, relevant work experience, practice problem-solving and prove your knowledge in various areas. This massively increases your employability after graduating the masters of digital marketing.

To the program content

Basic know-how: marketing, Internet law, marketing research
Specific expertise: SEO, SEM & SEA, Content Management, Social Media Management
Possible career fields: Online Marketing Management, Influencer Marketing, Performance Marketing, Search Engine Marketing

Master Fast Track:
In the fast lane

Get your Master's degree in 3 semesters (90 ECTS). Prerequisite: previous degree with 210 ECTS or professional experience/pre-master's degree. Decide before starting your studies – more info via study advisors.

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Bring a friend &
secure 500 euro

Take advantage of the ISM “Bring a friend” program. Share our study offer with friends and earn up to 500 euros if you recommend them to us! If you're interested to know more, simply This email address is being protected from spambots. You need JavaScript enabled to view it..

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足球即时比分 AACSB accreditation for ISM

Only around 6% of business schools worldwide are AACSB-accredited – an internationally recognized mark of quality for excellence in teaching, research, and social impact.

Integrated semester abroad at a partner university
足球即时比分 Double Degree option possible
Fast Track option - graduation in only 3 semesters

Refine your global digital marketing skills

The Master's in Digital Marketing program also prepares you for a successful international marketing career and thus includes a?semester abroad?at one of?around 190 partner universities abroad. By studying in Europe or overseas, you can enjoy cutting-edge intercultural online marketing education and:

deepen your digital marketing expertise,
get to know intercultural pecularities in online marketing communications and
have the opportunity to earn an online marketing double degree at one of our partner universities abroad.

Since this master's in Berlin is taught?entirely in English language, you will be well prepared for cross-cultural online marketing projects after completing your studies.

Learn more about the semester abroad

How can you apply for a Digital Marketing Master's degree?

In order to study digital marketing at ISM, our university conducts an internal online admission process to assess your skills, personality and motivation. The online marketing Master's degree program does not have a numerus clausus (NC) admission restriction, so your overall skills count more than your grades. The admission test consists of preparing a short case study presentation and online interview with the program director.

We invite you to send your documents for a free fast check of your application by a study advisor and then appy for the online admission process. Please send your study advisor any questions you have in advance, they are happy to advise you.

More info about the application

Bachelor's degree (at least 180 ECTS)
Application documents (transcript of records, bachelor's degree, English certficate, etc.)
Successful participation in the online admission process

Where can I study the Digital Marketing Master's degree?

Digital Marketing in Berlin

Opened in 2019, ISM university campus in Berlin is centrally located in Berlin Sch?neberg. It offers modern seminar and common rooms, a lounge, and a rooftop terrace, being ideal for creative learning in the heart of Germany's exciting capital.

To the Berlin Campus

Online Marketing degree in Distance Learning

With ISM Distance Learning your can pursue a Master's in Digital Marketing online. Our distance learning colleaguues?offer you innovative, multimedia learning materials, individual support and study coaches, and a modular, highly flexible structure for the content.

More information

Dr. Ralf Noecker ISM Marketing Advisory Board

Boost your career prospects with a Master of Digital Marketing

All marketing agencies that are committed to communication excellence are constantly on the lookout for talent - and the demand is all the greater in light of current digital trends. This is why a cooperation between the GWA (German General Association of Communication Agencies) and the 足球即时比分 School of Management is ideal for getting to know and attracting future marketing communications professionals.

Dr. Ralf N?cker, General Manager, Gesamtverbands Kommunikationsagenturen GWA, Member of ISM Marketing Advisory Board

Questions about studying?
Contact us!

Whether via WhatsApp, in a consultation, by email to This email address is being protected from spambots. You need JavaScript enabled to view it., or via our chatbot, we are happy to answer your questions at any time.
Or simply drop by the campus on Wednesdays from 2:00 p.m. to 4:00 p.m. without registering and get to know ISM.

Feel free to send us a message from Monday to Friday. We are available on weekdays from 10:00 a.m. to 3:00 p.m. (CET).

WhatsApp Chat

Request a consultation

Our student advisors are happy to answer all your questions about the ISM and our programs as well as financing options in a personal online appointment.

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Your Master Study Advisors

Antonia Rudi

Campus Dortmund

Christopher Pereira
+49 231.97 51 39-43
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Campus Frankfurt/Main

Yosra Salah
+49 69.66 05 93 67-49
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Michaela Feldman

Campus Stuttgart

Antonio Luna
+49 711.51 89 62-243
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Nina Weidemann

Campus Munich

Nina Weidemann
+49 89.2 00 03 50-42
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Florian Dorste

Campus Cologne

Ioulia Aslanidou
+49 221.27 09 95-54
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Jana Gripshoefer

Campus Hamburg

Jana Gripsh?fer
+49 40.3 19 93 39-42
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Sindy Schulz

Campus Berlin

Sindy Rode
+49 30.3 15 19 35-175
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FAQ – Online Marketing Master's Degree

Why pursue a Digital Marketing Master's degree?

足球即时比分 School of Management (ISM) offers a dynamic and career-focused approach to digital marketing education. Among the?key advantages of choosing us for your online marketing studies, we include:

Practice-oriented learning: Combines theory with real-world case studies and projects for hands-on experience.
Industry-experienced lecturers: Learn from lecturers with extensive professional backgrounds, many of whom are marketing managers or general business managers.
Company partnerships:?Access to interesting internships and direct collaboration with businesses across industries.
Innovative teaching: Use of modern technologies and creative problem-solving approaches.
足球即时比分 environment: Develop intercultural skills and global market understanding through diverse student interactions.
Varied career options for graduates: Gain skills applicable to roles in market research, advertising, product management, sales, and consulting.

What career opportunities do I have after graduating the online marketing master's degree?

Pursuing an online marketing master’s degree empowers you to thrive in today’s fast-paced, digital business world. Digital marketing graduates gain advanced skills in online marketing strategy, data analysis, digital communication, and brand management—opening the door to exciting, varied and high-impact career paths.

Whether you see yourself in a top advertising or seo agency, driving creative campaigns, or managing products from launch to market success, your degree prepares you to top positions in online and classical marketing or management. You might dive into market research, analyzing consumer behavior and industry trends to shape strategy, or explore focused opportunities in digital marketing, sales funnel conversion, performance marketing, or business consulting.

With a curriculum designed for the modern marketer, and practical projects and internships, our online marketing degree program helps you stand out in a competitive global job market.

What support does ISM offer to Digital Marketing students?

ISM offers comprehensive support before and during your marketing studies from a dedicated team of study advisors and program lecturers. Students also benefit from a range of support services, including assistance from the?足球即时比分 Office?with selecting and applying for a semester abroad, personalized internship and career guidance through the?Career Center, and valuable networking opportunities with peers and alumni organized by?Alumni Services - all designed to foster both personal and professional growth.

What are the advantages of studying marketing at ISM?

High quality education: first-class teaching, internationally AACSB-accredited and with unlimited state accreditation (FIBAA).
Strong internationality: students of 84 nationalities. 30% international students.
Personal teaching atmosphere: study in small learning groups and learn from the best.
Close to practice: 56 international & guest lecturers from the business world.
Network: of more than 190 partner universities to choose for your semester(s) abroad.
Future-oriented: With our study programs, you are ready for the working world of tomorrow.