From Munich to Manhattan: My Life Between Studying, Coffee Dates, Pilates, and Freelancing in New York City

New York City – the city that never sleeps – has been my home and the backdrop for one of the most exciting chapters of my life since September 1st, 2024. I'm currently studying here as part of my Master’s program at ISM in Munich, specializing in Luxury, Fashion & Sales Management, hosted at St. Francis College in Brooklyn. But this time is about so much more than just university – this vibrant, fast-paced city has captivated me from the very beginning, shaping new motivation, impressions, and challenges in ways I never imagined.

Hello from New York City! A typical day in the Big Apple

My day often starts early – the city wakes up early, and it’s contagious. And since my apartment is right in the heart of SoHo, I can’t really avoid getting up with the “Sounds of the City,” as I lovingly call them. I try to squeeze in a workout first thing in the morning, if possible. There are so many amazing fitness options here in New York – my favorites are SoulCycle, Barry’s, CorePower Yoga, Solidcore, and Rumble Boxing. I use ClassPass for that. It’s definitely worth it, and there are lots of free trial offers to test everything out.

After that, I usually grab a coffee to go, and during the week I either head straight to my laptop or to university. Unlike in Germany, you have a lot of smaller assignments here that you need to complete throughout the semester, so there’s always something to do. I also work part-time as a freelance social media manager, so my days are always pretty packed. Most of the time, I work from the Public Hotel. They have a great coworking space on the second floor that’s open to everyone. It’s quiet, cozy, and there’s a cute café. Alternatively, I also love the Public Library in Midtown, but it’s often crowded with tourists. That’s why the Public Hotel, which is just around the corner from me, has become my favorite work spot.

I have to admit, every day is different. There’s always something exciting going on, even during the week, and on weekends we really dive into exploring the city. We’ve already done quite a lot: from seeing a Broadway show and taking a trip to the Hamptons, to walks through Central Park, shopping in the West Village, or strolling along the Westside Highway – we’ve done it all.

Studying here definitely requires a lot of self-discipline and initiative. There’s not much direct guidance, so you really have to stay on top of things and be proactive.

The American university experience is very different from what I’m used to at ISM. The classes are project-based and place a strong emphasis on practical application. I barely have any exams – instead, I mostly give presentations where I develop marketing and advertising concepts, or I write papers. I’d say it’s a bit more work than in Germany, but in terms of difficulty, it’s totally manageable. That said, it does take a lot of self-motivation, and you need to stay well-informed since there’s not much hands-on support.

Between Studying and Social Media Management

Balancing my studies and my work as a social media manager is challenging, but also incredibly fulfilling. My day is very structured, both in Munich and in NYC, as both university and my work require my full attention. I manage several clients, including my mother, who works as an influencer in the fashion and lifestyle sector. Our collaboration is special – both familial and professional. It’s inspiring to work together on creative projects that combine our interests. Of course, the time difference isn’t always easy, as by the time I wake up, half the workday in Germany is already over. But when you really want something, you can make it work. That’s why I’m able to get a lot of work done in the evenings.

That’s why it’s important to put the laptop aside every now and then, stroll through the city, and not check emails when you’re standing at the Top of the Rock watching the sunset.

In New York, I’ve developed many new ideas and strategies – thanks to the inspiration the city provides and the new people I’ve met here. Like with everything, you have to stay motivated and focused, and set clear goals. I find it easier when I plan exactly when I’ll do what. However, it’s also important to enjoy the time in New York, because it’s a once-in-a-lifetime experience. As I learned from my first boss: “We’re not performing open-heart surgery here.” That’s why it’s important to put the laptop aside every now and then, stroll through the city, and not check emails when you're standing at the Top of the Rock watching the sunset. I still have to remind myself of this sometimes, but New York has definitely shown me how important it is to have a good work-life balance and take time for yourself.

Living in SoHo: A Dream with Challenges

Living in the SoHo neighborhood, relatively close to Broadway, is incredibly stylish. I found my apartment through a lot of research and a bit of luck, together with two friends from Germany, via Airbnb. Anyone looking for an apartment in New York should be patient but also able to make quick decisions. SoHo has everything you need – from boutiques to hidden restaurants. You’re right in the middle of it all, and I love that. I can walk everywhere, which is a huge advantage for me. Many of my friends live in Brooklyn, which means I do have to take the subway, but I’m still quickly in Manhattan.

My dream neighborhoods are definitely SoHo, NoHo/Nolita, West Village, Chelsea, and Meatpacking. In general, I’d say everything in Downtown Manhattan is perfect. I’d rather avoid Midtown and Uptown because of the large number of tourists. It’s nice for a day of shopping or sightseeing, but afterward, I’m always happy to return to my area. It’s important to do your research beforehand: What are you booking? Where will you live? How much are you willing to spend? It’s definitely possible to find something good, especially if you share the costs with friends.

However, the rental market in New York is very tough. Apartments are small, often not in great condition, and incredibly expensive. But it’s worth it. You’re only here for a short time, and eventually, the apartment becomes secondary. After a while, any place can feel like home – just don’t get discouraged if you spot a cockroach or see a rat on the street every now and then.

My advice to anyone planning to study or intern abroad: Take the plunge, even if it’s challenging sometimes.

New Perspectives and Personal Learnings

My semester abroad has opened my eyes – both professionally and personally. The biggest realization is that New York forces you to be flexible and act quickly. Everything moves at a fast pace, and if you stand still, you often miss an opportunity. Life in Munich, by comparison, is more structured and calm, which I’ve come to appreciate. I’m enjoying my time here to the fullest, but I miss my family a lot. New York has shown me how independent I can be, but also how important the people around me are.

My advice to anyone planning to study or intern abroad: Take the plunge, even if it’s sometimes challenging. Organization and a strong will are key to achieving both professional and academic goals abroad.

Networking and Future Plans in the Fashion World

In a city like New York, networking is crucial – whether at events, through university, or via social media. I’ve already had the opportunity to make exciting connections in the fashion and luxury industries. These connections could open doors in the long run, doors I could only dream of before. As for the future, I’m open to many paths. My goal is to continue working in the luxury and fashion industry while expanding my freelance career – whether in the USA or Europe. New York has shown me that no idea is too big if you’re willing to work for it.

My conclusion: New York City has shaped me – as a student, entrepreneur and person. This adventure is an experience I will never forget, and I’m excited about the challenges and opportunities that lie ahead. If you’re considering embarking on a similar adventure: Just do it! It’s worth it. And if you’re visiting New York, reach out to me – I have the perfect curated New York list with selected tips for you!

Helena Antonia Drewalowski is pursuing a Master’s degree in Luxury, Fashion & Sales Management at ISM Munich.

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