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Portfolios under the magnifying lens: Students discuss at BCG Munich

The first German BCG office (Boston Consulting Group) was founded in Munich. Under the guidance of university professor Dr Oliver Vogler, Master's students from the ISM campus explored the questions of brand management in its offices: What does a typical work project at one of the leading consultancies look like? What is the significance of the famous BCG matrix?

The ISM students had many other questions and felt very honoured that BCG experts responded to them with great empathy:

The Event at the Boston Consulting Group was very interesting and exciting. I was especially impressed by the stunning office, the atmosphere and the consultants, who took plenty of time to answer our questions,

summarised Marian Geisenberger. The ISM Master's student is studying Luxury, Fashion & Sales Management in the 2nd semester.

The subject teaches basic business knowledge and combines it with the specific requirements of the fashion world.

ISM offers this degree programme in Munich and Berlin in English language and in Hamburg and Cologne in German only. If you have already been abroad or want to study particularly quickly, you can also choose the Fast Track option and complete the programme in three semesters.

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